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From Maternity Leave to Business Owner: My Journey to Executive Assistance
- Katie Rodwell
- May 30
- 4 min read
Hi! I’m Katie, Executive Assistant and business support partner and your go-to for streamlining the back end of your business so that things run smoother, and efficiently (and you get to free up some brain space for the things you do best).
WHERE MY EXECUTIVE ASSISTANT JOURNEY BEGAN
I didn’t always work in Executive Assistance. I spent over 10 years in the construction industry working as a PA to senior team members. It was fast-paced, high-pressure, and always moving, and it’s where I learned to manage priorities, organise systems, and work across teams to keep projects and people organised and on track. I loved it.
However, as life often does, things changed, and in 2019, I took maternity leave with my second child. Like many postpartum mums, I began to rethink my future and the kind of career I wanted, so I could be home with my children more, while still working and returning to work wasn’t an option. Not because I’d fallen out of love with it, but because it no longer offered the kind of flexibility I wanted for myself and my children.
WHEN LIFE GIVES YOU LEMONS - MAKE LEMONADE
While on maternity leave, I discovered remote virtual assistance, and what started as a small idea quickly turned into a business plan to support other business owners behind the scenes in their operations.
I applied every skill I learned, including organisation, systems management, project management, and accounting. I set up KRVA (Katie Rodwell Virtual Assistant), supporting business owners who were overwhelmed and burnt out by the day-to-day of running their business (it’s no easy feat, running a business and keeping up with general life responsibilities).
It wasn’t easy. There were so many moments I almost gave up. I remember going back to job hunting, but I couldn’t let go of the idea, and so I went all in.
I started getting more clients, and as demand grew, so did my experience, not just in what I do, but in running a business. I learned so much from the amazing clients I had the opportunity to work with. In 2023, I took my skills to the next level with remote executive assistance, and thus, Katie Rodwell Remote Executive Assistance was born.
FAST FORWARD TO 2025 AND THE FULL SCOPE OF WHAT I DO FOR MY AMAZING CLIENTS & THEIR BIZ
Today, I still support small business owners who need more than “just a bit of help” but I have the capacity and the skill to impact how they work in their day to day, their business processes, managing their schedules and giving them the capacity to do what they to best, generate more income and create the work/life balance they have been praying for.
And that’s my story. It’s been a life-changing journey in so many ways, but most importantly, not only do I get to support some of the best business owners I’ve met, but I also have the flexibility in my own home life that I so desperately wanted. I get to watch my kids grow up, and I get to support others to do the same, among many other things.
IF YOU'VE MADE IT THIS FAR - THANKS FOR STICKING AROUND! IF YOU'RE INTERESTED IN WORKING WITH ME - HERE'S A RUN-DOWN OF HOW I CAN HELP YOU
Think of me as the person who not only handles all the stuff that takes up your time, but also someone who can make a real difference to how your business flows and functions. So, here's what I can do:
BUSINESS BASICS
Calendar & Diary Management
Email Management
General Administration
Travel Arrangements
BUSINESS ESSENTIALS
Social Media Management
Bookkeeping, expenses & invoicing
Document Control
Customer Care
ADDITIONAL SERVICES
Lifestyle support
Fleet Management, including insurances, MOTs, and repairs
Event Organisation/ Management
Whether it’s daily admin or company-wide organisation, I can help you. All you need to do is book your free consultation here, jump on a call to discuss your needs, and select from my services. We’ll tailor it completely to your needs. If you'd like to review my pricing before committing to a call, just head here.
BEFORE YOU GO - THREE QUICK FIRE FUN FACTS ABOUT ME
While I’m fully dedicated to supporting small businesses, my inspiration, motivation, and world are my two beautiful children and my husband.
Balancing work and family life is incredibly important to me, and it fuels my commitment to help others do the same. However, I also want to get to know you better, and for you to know me. So, check out these nuggets- do any resonate with you?
I have the cutest cockapoo named Ledley after Ledley King.
I adore travelling and have a long list of places to hopefully visit.
I married my husband in a castle, which was a dream come true!
I’d love to know more about you, so do get in touch! Follow me on Instagram, connect on LinkedIn or send me a message to ask any questions you may have about how I can help you!
ABOUT KATIE, EXECUTIVE ASSISTANT AND FOUNDER OF KATIE RODWELL REMOTE EXECUTIVE ASSISTANCE
Meet Katie! Your executive assistant and behind-the-scenes support for your small business. She’s also your personal cheerleader, because we all need an extra clap to keep things moving.
And she’ll be the first to remind you to celebrate yourself, too.
If you're looking to outsource tasks such as admin, social media, calendar management, email management, and more, book a free consultation below.
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